Goal: Redesign brand for a new, elevated look to better establish brand identity.

Formerly known as J.Christine Designs, Jennifer Bowker wanted something that felt more true to her.

Project: Rebrand to
Persephone Floral Designs

Role: Lead designer – Branding, illustration, research, collaboration, testing, painting, print material, marketing material, and web material.

Side Quest:

I was asked to hand-paint Jennifer’s signage which showcases her wordmark. This signage is displayed at
pop-up events, farmers markets, and her personal studio.

A woman sitting with a handpainted sign that reads, "Persephone Dried and Fresh Designs"

View the official Persephone website here:

https://persephoneflorals.com/