Founded by the great grand-daughters of Pappy Van Winkle, Pappy & Co. creates quality products that represent their heritage in the bourbon industry.
The Louisville-based triplet sisters are heirs to one of the biggest names in the bourbon industry, Pappy Van Winkle. What once was an independent brand is now owned and distributed by Buffalo Trace in Frankfort, KY. The manufacturers store and sell rare editions of Pappy Van Winkle bourbon while showcasing their own spirits.
Pappy & Co. creates and delivers bourbon-inspired goods to carry on the tradition of their infamous lineage, often repurposing the retired materials from the Pappy Van Winkle barrels. From bourbon barrel-aged maple syrups to cigars and even to repurposed barrel homewares, the brand encapsulates a legacy of quality and true Kentucky heritage.
My Role: Marketing Associate, Graphic Designer, Brand Ambassador.
Print and digital designs for products. Designs shown include brand collaborations and marketing material for events.
Social Media designs for stories and grids. Posts made in collaboration with various other brands and businesses, including giveaways and event announcements.
A new layout to establish cohesion and readability
The intention behind the redesign was to exhibit a more history-rich aesthetic that combined the Pappy & Co. brand with the Van Winkle family brand. They wanted to incorporate fonts inspired by old poster designs, motifs of wheat, and a way to use the logo as a label design.
Unused logo design concepts for the Bourbon For Good Sweepstakes, a quarterly draw that allows one lucky Pappy & Co. customer to win a bottle of 15, 20, or 25-year-old Pappy Van Winkle bourbon.